![]() ![]() I start by creating a time line for all of the wedding events and then pick my favorite images for each. The most effective albums tell a story, and fortunately, with every wedding there is a special story to be told. I recommend you have a sample album of both types to show perspective clients, but I generally steer them towards the flush-mount style because of the higher image count and the uniqueness of the book. So which style do you choose, flush or matte? In reality, it’s not your choice it’s the bride’s. Some album companies use a technique of one seamless photo with no split, just a fold down the center. You can drop in as many images as you would like, use background images and have images span the entire width of two pages. Each page is digitally printed as a single image and is then hard mounted to give thickness and strength. You are only limited by your imagination and graphic design skills. To me, that is a deal breaker and is the reason this style of album is becoming less popular.įlush-mount albums, sometimes called “magazine style”, are much more versatile. There are several layout options available with this style, but your flexibility and creativity is limited because can’t deviate from the provided template. They consist of actual photo-prints that slide inside pre-cut matte layouts, typically 1-4 photos per page. Matted albums are ones you have probably seen from the days of yore. Both can be bound in beautiful leather and look very elegant, but there is a significant difference. Most albums fall into two categories, flush-mount or matted styles. To take the edge off creating your first album, we will explore some techniques the professionals use. This can be very intimidating and push you out of your comfort zone behind the camera. The key is creating a custom one-of-a-kind album that your clients will love. ![]() Even with significant coverage price reductions, many photographers are generating higher profit margins due to increased album sales. In fact, I have spoken to photographers who have lowered their coverage prices and put more energy into making high-end albums. For those photographers who have mastered the art, making albums has become a key revenue generator for their business. Some brides are even choosing their photographer based on the quality of their albums. If you have been to a recent bridal show, you have witnessed the impressive growth of an entire industry revolving around wedding albums. In this post professional wedding photographer Chas Elliott shares some tips on creating Wedding Albums. ![]()
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March 2023
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